Privacy Policy

Aiming for best practices, transparency, protection, and privacy of our employees, business partners, and customers, we present this Privacy Policy. Its purpose is to safeguard the personal data collected, stored, or processed by companies related to or acting on behalf of BEAUTY FAIR, in accordance with the best data protection practices and in compliance with the General Data Protection Law (LGPD) and the General Data Protection Regulation (GDPR).

For the purposes of this Privacy Policy, the following entity will be considered:
BEAUTY FAIR EVENTOS E PROMOÇÕES LTDA. – CNPJ/ME No. 07.751.667/0001-75

This Privacy Policy aims to clarify how BEAUTY FAIR handles all personal information received and collected through the use of our products and services. It establishes rules to protect the data of Data Subjects, as well as appropriate procedures for data storage and processing.

This Privacy Policy does not apply to companies that are not owned or controlled by BEAUTY FAIR, nor to individuals who are not employed or managed by it.

Some companies associated with BEAUTY FAIR may have their own privacy policies, which should be reviewed on their respective websites.

What are the principles of our privacy polic

1.1 PRIVACY BY DESIGN
We understand that privacy and data protection must be safeguarded from the very beginning of any project, service, or process. Therefore, technical and administrative security measures are taken into account from the initial planning stages, throughout execution, and until completion.

1.2 RISK REDUCTION (policy, process, and data)
Through this Privacy Policy, we aim to anticipate and prevent intrusive events before they occur. We are committed to meeting the highest privacy standards and establishing the best measures to prevent improper practices and negative impacts before they arise.

1.3 PRIVACY AT THE CORE OF INTERNAL SYSTEMS AND BUSINESS PRACTICES (processing inventory)
We ensure that personal data is automatically protected by our IT systems and business practices, further enhancing the privacy of information.

1.4 SECURITY AND PROTECTION (communication, training, and awareness)
Privacy is protected throughout the entire data processing cycle, taking into consideration the sensitivity level of the information handled. We follow security standards designed to ensure the confidentiality, integrity, and availability of data during its processing.

1.5 TRANSPARENCY (organization and responsibility)
Our policies and practices related to the processing of personal data are available and kept up to date for data subjects to access. Our privacy team is available at any time for requests, complaints, or communications. We have appropriate mechanisms in place to monitor and evaluate compliance with established privacy policies and internal procedures.

1.6 PRIVACY (privacy operations)
We implement appropriate measures to ensure that only strictly necessary data is processed to fulfill the intended purpose. We establish systems for data storage, accessibility, and processing extension to ensure data minimization, limited collection, and purpose specification.

Legal Concepts

2.1 PERSONAL DATA
Information related to an identified or identifiable natural person (personal data).

2.2 SENSITIVE PERSONAL DATA
Personal data concerning racial or ethnic origin, religious beliefs, political opinions, membership in a union or organization of a religious, philosophical, or political nature, as well as data related to health or sexual life, genetic or biometric data, linked to a natural person (sensitive personal data).

2.3 DATA SUBJECT
The natural person to whom the personal data being processed refers (data subject).

2.4 CONTROLLER (processing agents)
A natural or legal person who is responsible for making decisions regarding the processing of personal data.

2.5 PROCESSOR
A natural or legal person who processes personal data on behalf of the controller.

2.6 DATA PROTECTION OFFICER (DPO)
The department responsible for communication between the controller, data subjects, and the national data protection authority.
For more information regarding the processing of personal data, please contact DÉBORAH MASSIVIERO HUFF at the following email address: privacidade@beautyfair.com.br.

2.7 PROCESSING
Operations performed on personal data, such as collection, production, receipt, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, deletion, evaluation or control of information, modification, communication, transfer, dissemination, or extraction (processing).

2.8 CONSENT
A free, informed, and unequivocal expression by which the data subject agrees to the processing of their personal data for a specific purpose (consent of the data subject).

2.9 BLOCKING OR DELETION
Temporary suspension of data processing or deletion of stored data.

2.10 INTERNATIONAL DATA TRANSFER
Transfer of personal data to hosting servers located abroad (extraterritorial application).

Will the data be shared with third parties?

The information collected may be shared (shared use of data) not only with BEAUTY FAIR but also with companies owned by and/or related to BEAUTY FAIR, or with third parties that assist in managing its brand, in order to ensure the effective provision of services. It is important to note that third-party recipients of the collected data are bound by confidentiality agreements and will use the data solely for the purpose of providing services to BEAUTY FAIR.

The data may also be shared under the following circumstances:

(i) due to legal provisions or court orders;
(ii) in the event of a sale, transfer, merger, or acquisition of all or part of BEAUTY FAIR or its assets to third parties; and
(iii) if there is suspicion of potentially criminal or fraudulent conduct, in the event that such information is requested by the competent authorities.