Beauty Fair 2026
September 5–8, 2026 at Expo Center Norte in São Paulo.
The Future is Just the Beginning.
Registration Is Now Open
for the Largest Beauty Trade Show in the Americas!
Secure your ticket below as an international visitor. Free admission will be available until 03/09/2026 or until the registration limit is reached.
Free Admission
Free registration is available to beauty industry professionals, subject to proof of professional activity and availability. After submitting your proof of activity or business registration (CNPJ), the verification process may take up to 3 business days.
Courses and Congresses
Tickets for courses and congresses include admission to all 4 days of the trade show.
After these conditions, and for non-professionals, the following fees apply:
Advance Purchase
- Non-professionals: 1st Release: R$ 50. Registration opening soon.
- Non-professionals: R$ 150 until August 30, 2026.
- Non-professionals: R$ 200 from August 31, 2026 onwards.
On-site
- Professionals: R$ 200 per day.
- Non-professionals: R$ 200 per day.
- Children up to 1 year old: Free admission. We do not recommend bringing children, as this is a business trade show with a high volume of visitors. Please see the rules below.
- Children aged 2 to 12: R$ 50 per day. We do not recommend bringing children, as this is a business trade show with a high volume of visitors. Please see the rules below.
- Visitors aged 13 and over: R$ 200 per day. We do not recommend bringing children, as this is a business trade show with a high volume of visitors. Please see the rules below.
- Senior citizens and people with disabilities are subject to the same ticketing rules listed above.
Visitor Guidelines
- Visitors 16 years of age or older may attend the trade show independently. Visitors under 16 may only register on-site and must be accompanied by a legal guardian. Entry is subject to the completion of a liability form and presentation of original photo identification for both the minor and the accompanying adult. Minors are not permitted to attend the congresses.
- The event does not recommend the attendance of children, as it is a business trade show with a large number of visitors.
- All registered attendees must present their QR code (printed or on a mobile device) along with a valid photo ID at the event entrance.
Register Now for the Largest Beauty Trade Show in the Americas!
4
days
2000
brands
500
exhibitors
200
visitors
147
in business volume
Frequently Asked Questions