Banner site BF20 1419 x 568px-min

Beauty Fair 2026

September 5–8, 2026 at Expo Center Norte in São Paulo.

 

 

The future is just the beginning.

Registration open

for the biggest beauty trade show in the Americas.

Select the international visitor category. Free admission will be available until 05/09/2025 or until the registration limit is reached.

When does Beauty Fair 2026 take place?
From September 5 to 8, 2026, starting on a Saturday and ending on a Tuesday.
What are the fair’s opening hours?
September 5 (Saturday): 12 PM to 8 PM. September 6, 7, and 8 (Sunday to Tuesday): 10 AM to 8 PM.
Where does Beauty Fair take place?
At Expo Center Norte, using all the pavilions of the venue. Rua José Bernardo Pinto 333, Vila Guilherme, São Paulo, SP, ZIP Code: 02055-000.
Free tickets available until September 5, 2025, for beauty industry professionals, or until registration capacity is reached.

Tickets for courses and congresses grant access to all 4 days of the fair. After these conditions and for non-professionals, the following fees apply:

Advance registration:

  • Non-professionals: R$ 50 until 04/09/2026, valid for all 4 days.

On-site registration:

  • Professionals: R$ 200 per day, on-site.

  • Non-professionals: R$ 200 per day, on-site.

  • Children up to 1 year old: Free registration. Children’s participation is not recommended due to the nature of the event as a business fair with high foot traffic. See rules below.

  • Children aged 2 to 12 years: R$ 50 per day, on-site. Children’s participation is not recommended due to the nature of the event as a business fair with high foot traffic. See rules below.

  • Persons aged 13 and over: R$ 200 per day. Children’s participation is not recommended due to the nature of the event as a business fair with high foot traffic. See rules below.

  • Seniors and people with special needs follow the ticketing rules above.

  • Visitors aged 16 and older can freely attend the fair. Minors under 16 must register only on-site. Minors under 16 may only enter accompanied by legal guardians, upon signing a liability waiver and presenting original photo IDs of both the minor and guardian. Minors are not allowed in the congresses.

  • The event does not recommend the participation of children, due to the nature of the event as a business fair with large crowds.

  • All registered attendees must present a QR Code (digital or printed) at the event entrance, along with a photo ID.

Register now for the largest beauty trade show in the Americas.

4

fair

days

2

thousand+

brands

500

+

exhibitors

200

thousand+

visitors

R$

800

millions

in business volume

Frequently Asked Questions

Registration - Beauty Fair